TouchPal Announces Strategic Partnership With Yahoo
TouchPal, the most popular third party keyboard, today announced a strategic partnership with Yahoo! Inc. (NASDAQ: YHOO) that puts Yahoo’s mobile search capabilities into the hands of TouchPal’s Android users. The integration, called “Yahoo Search in Apps,” pairs Yahoo’s search engine with the TouchPal Keyboard to deliver an experience that is convenient, feature-rich and easy to use.
With nearly 16 million daily active users (DAUs) in the U.S., the TouchPal Keyboard is one of the country’s most popular smartphone keyboard apps. Through this partnership, users can access Yahoo’s search engine directly from the keyboard app without the need to switch to a browser. Search results include links, images and videos, as well as the ability to translate text into 40 languages. What’s more, whether using the TouchPal Keyboard with email, text or any other app, anyone can share a link from the search results, with just one click.
“This partnership is a game changer, and has the potential to improve the way people interact with their smartphones,” said Michael Wong, CEO of TouchPal. “Working with Yahoo is a win-win situation, and we’re delighted by the benefits we’ll be able to deliver to our users. We look forward to expanding our relationship with Yahoo as we work to improve the way our users engage with our app.”
“Since we launched ‘Yahoo Search in Apps’ at our mobile developer conference in February, we’ve been actively expanding our partnerships in this area,” said Ian Weingarten, senior vice president, Head of Global Partnerships at Yahoo. “We’re excited to integrate Yahoo search into TouchPal’s keyboard to enhance their users’ experience and provide new monetization opportunities.”
Founded in 2008, TouchPal dedicates itself to improving the usability of mobile devices via the innovative software it designs and brings to the market. One of its primary products is TouchPal Keyboard, the No. 1 keyboard in the world with over 300 million users distributed in 107 countries, and supports 97 languages. Most well-know brands, such as Huawei, ZTE, Lenovo, HTC, Sony, Alcatel, and etc., preload TouchPal as the default keyboard of their smartphones. You can get it for free here. For more information, follow us on Facebook and Tumblr.
Yahoo is a guide focused on making users’ digital habits inspiring and entertaining. By creating highly personalized experiences for our users, we keep people connected to what matters most to them, across devices and around the world. In turn, we create value for advertisers by connecting them with the audiences that build their businesses. Yahoo is headquartered in Sunnyvale, California, and has offices located throughout the Americas, Asia Pacific (APAC) and the Europe, Middle East and Africa (EMEA) regions. For more information, visit the pressroom (pressroom.yahoo.net) or the Company’s blog (yahoo.tumblr.com).